Khilafat Cola, a new beverage with an Islamic theme, has recently been launched in Pakistan, accompanied by an advertisement that draws attention to the oppression in Gaza and advocates for freedom.
The ad features powerful imagery and a call for justice, aiming to align the product with a message of solidarity with Palestinians.
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However, despite the bold message, the launch has been met with skepticism among consumers. Many have questioned the appropriateness of promoting a soft drink in the context of a humanitarian crisis, particularly amid ongoing violence in Gaza.
Concerns have been raised about whether the campaign is exploiting a serious issue for commercial gain, and some people have expressed hesitation in supporting the brand.
While the product’s Islamic influence is evident, the controversy surrounding the ad has sparked a wider debate on the ethics of using political and humanitarian causes to market products.
The outcome of this launch will depend on how the public responds to the intersection of social issues and consumerism.
