Google Chrome is rolling out new AI-driven tools designed to improve user safety while browsing the web. Currently in the testing phase, these features aim to help users assess the credibility of websites and guard against scams, marking a significant step in enhancing security during online interactions.
One of the key tools being tested is called “Store Reviews.” This feature leverages AI to generate summaries of reviews from trusted platforms such as Trustpilot and ScamAdvisor. Users can access these summaries via the page info bubble by clicking on the lock icon or “i” icon next to a website’s URL. This quick assessment allows users to evaluate the reputation of online stores without needing to navigate multiple review sites.
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In addition to the store review tool, Google is experimenting with another AI-powered feature known as “Client Side Detection Brand and Intent for Scam Detection.” This tool uses a large language model (LLM) to analyze the content of web pages, identifying potential scams by checking whether a page aligns with its supposed brand or purpose. Importantly, all analysis is done locally on the user’s device, ensuring privacy by keeping data offline.
The scam detection feature is currently available in Chrome Canary, the experimental version of the browser. Users can enable it manually by accessing the flags menu, where experimental tools are typically listed. These features reflect a broader industry shift toward AI-powered security, with competitors like Microsoft also introducing similar measures in their Edge browser.
As the tech industry continues to adopt AI-based security features, Google’s latest updates reinforce Chrome’s role as the leading web browser, providing users with enhanced safety measures against evolving online threats.
