Candy Crush Saga, the popular matching game that has captivated millions of players during their commutes, has achieved an impressive milestone, generating $20 billion in revenue since its launch in 2012, according to its developer, King. The game is set to release even more levels, extending up to 15,000, to cater to its most dedicated players.
Candy Crush Saga initially appeared on a website but later made its way to Facebook and mobile platforms, where it gained immense popularity, amassing 5 billion downloads. It pioneered the “freemium” model, allowing players to download and play for free while offering in-game purchases to enhance performance or watching ads to earn additional moves.
Tjodolf Sommestad, President of King, emphasized that Candy Crush Saga, along with titles like Farm Heroes Saga, demonstrates the enduring appeal of mobile games. He noted that they have succeeded in revitalizing games that are several years old and maintaining their relevance for a decade or more, breaking records even after a decade of existence.
Todd Green, Candy Crush’s General Manager, highlighted that the game is continuously updated to enhance player satisfaction. These updates range from fine-tuning the animation when candies land in the grid to the introduction of new levels, including the upcoming milestone of 15,000 levels.
Candy Crush has held the title of the top-grossing franchise in US app stores for the past six years, underscoring King’s successful strategy and the challenges faced by new game developers.
While King is working on developing new games, Tjodolf Sommestad mentioned that the bar for launching new games is high. He pointed out that Candy Crush took a few months to build initially, but the development and updates over the past ten years have been instrumental in its continued success.
King has been a subsidiary of Activision Blizzard since 2016. Activision Blizzard, known for titles like “Call of Duty,” is currently in the process of being acquired by Microsoft for $69 billion. King contributed $747 million in net revenue in the second quarter, accounting for 31% of Activision’s total revenue.