OpenAI is gearing up to unveil updates to its flagship chatbot, leveraging its most advanced AI model yet, GPT-4, which CEO Sam Altman described as “feeling like magic.” The company announced a livestream conference scheduled for Monday at 10am PT (1700 GMT) to showcase these updates to ChatGPT and introduce GPT-4.

While Reuters had previously reported on OpenAI’s plans to announce an AI-powered search product ahead of Google’s I/O developers conference, sources revealed that the company has decided to postpone this announcement. Instead, Altman clarified on Friday that the upcoming announcement would not involve GPT-5 or a search engine but assured followers that they’ve been diligently working on new features that promise to captivate users.

Also Read: OpenAI Unveils GPT-4o: Advancing ChatGPT with Multimodal AI Capabilities

OpenAI faces pressure to expand the user base of ChatGPT, its acclaimed chatbot product, which garnered rapid popularity upon its launch in late 2022. However, analytics show that traffic to ChatGPT’s website has fluctuated over the past year, recently returning to its peak in May 2023.

Industry experts suggest that endowing ChatGPT with search engine-like capabilities to access real-time, accurate web information is a logical progression. Yet, integrating such functionality poses challenges, as evidenced by the retirement of ChatGPT plugins in April, an earlier attempt to incorporate updated and real-world information.

This push for enhancement places OpenAI in direct competition with tech giants like Google, which has announced generative AI features for its search engine, and startups like Perplexity, known for its AI-native search interface offering comprehensive responses with text, citations, and images. As OpenAI continues to innovate, the evolution of ChatGPT and its integration with real-time information remain focal points in the company’s endeavors.