All Elite Wrestling (AEW), once seen as WWE’s biggest competitor, is facing a decline in fan interest due to creative and managerial missteps. Founded in 2019 by Tony Khan, AEW initially thrived by offering an alternative to WWE’s sports entertainment model, attracting top talent and building new stars. However, recent booking decisions and backstage controversies have impacted its momentum.
The departure of key figures like Cody Rhodes and CM Punk dealt a significant blow to AEW. Punk’s highly anticipated return to wrestling in 2021 brought massive success, but his exit in 2023 after backstage conflicts left a void. The company also aired real-life altercations on TV, which many believe hurt its credibility.
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Despite acquiring wrestling veterans like Edge (Cope) and Bobby Lashley, AEW’s shows have struggled to maintain quality storytelling. Reports suggest Khan’s reluctance to hire writers and his hands-on approach to booking have led to inconsistent programming. The company has also downsized to smaller venues due to declining ticket sales.
AEW remains a valuable platform for wrestlers outside WWE and continues to produce some standout performers like Toni Storm and Swerve Strickland. However, with WWE improving under Triple H’s leadership, AEW must refine its creative direction to regain lost ground.
