Twitter has launched a new feature that rewards creators by sharing ad income generated by advertising displayed in response to their tweets.
To be eligible for compensation, you must be a Twitter Blue subscriber or linked with a verified organization. You must also have at least 5 million tweet impressions in the last three months and pass the Creator Monetization Standards human assessment. You must have at least 10,000 followers and post at least 25 tweets every 30 days.
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According to Twitter CEO Elon Musk, the first wave of payments will amount $5 million and will be added up cumulatively beginning in February. Stripe will be used to process all payments.
On Twitter, content creators are already earning up to $25,000 and more. According to writer Brian Krassenstein, Twitter paid him a total of $24,305. He has a total of 750,000 followers.
Other famous Twitter accounts, such as ‘internet hall of fame,’ generated an astonishing $107,274. This was one of the largest payments made by Twitter since the program’s inception.
It is unknown how Twitter calculates the amount of revenue distributed to users or how it is distributed across qualified accounts.
Because it is difficult to determine which authors should be compensated for advertising viewed in the main feed, Twitter is profiting on ads put in responses to tweets—a problem shared by short video platforms like TikTok in terms of revenue sharing.
Naturally, this setup encourages artists to encourage their followers to react on their tweets. In an ideal world, this would spark positive conversations. However, based on our observations on sites such as Facebook, it is generally the more strong emotional reactions that drive the most interaction.
