Amidst the ongoing economic crisis, Pak Suzuki Motor Company (PSMC) finds itself grappling with difficulties once again. The company has been compelled to halt motorcycle assembly operations due to inventory shortages, with the suspension set to last until August 31.
An official notice confirms the suspension of motorcycle assembly from August 18 to August 31. Given the volatile state of the dollar exchange rate, Suzuki may contemplate raising bike prices after production resumes.
Read more : Latest Price of Suzuki Every in PAKISTAN
Suzuki’s challenges reflect a broader industry trend, as the entire motorcycle sector grapples with declining sales and production figures. In July 2023, bike sales totaled 73,588 units, marking an 11% decline compared to the previous month, according to data from the Pakistan Automotive Manufacturers’ Association (PAMA).
Atlas Honda’s bike sales were down 17% month over month, with 62,012 units sold. Pak Suzuki experienced an increase of 164% in motorcycle sales in July, but this was from a relatively low base, with just 957 units sold. Yamaha witnessed a 28% decline in sales, selling 675 motorcycles. Chinese motorcycle sales plummeted by up to 80% compared to June.
Although PAMA didn’t explicitly state the reasons for the sales dip, research firms suggest that import restrictions and associated production halts may be impacting bike manufacturers.