The Capital Development Authority (CDA) has decided to implement digital advertising boards similar to those in Times Square, New York. This decision was made during a recent meeting focused on launching Islamabad’s 2024 advertising policy.

The meeting, chaired by CDA Chairman Mohammad Ali Randhawa, aimed to modernize the city’s advertising practices by moving away from traditional methods.

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During the meeting, senior CDA officials and representatives from relevant departments discussed the new advertising policy. Chairman Randhawa emphasized the importance of quickly finalizing and implementing the 2024 advertising policy.

He highlighted that the new policy will include the installation of digital advertising boards throughout the city, replacing conventional billboards and posters.

According to a CDA statement, the new digital boards will be strategically placed along highways, avenues, commercial hubs, and bus stops. This move aims to enhance the city’s visual appeal and align its advertising practices with global standards.

The digital boards are expected to be more efficient and engaging than traditional advertising methods.

This initiative is part of a broader effort to modernize Islamabad’s infrastructure and services. By adopting digital advertising, the CDA aims to improve the city’s aesthetic and provide a more dynamic and interactive platform for advertisers.

The shift to digital is also seen as a way to better manage and regulate advertising spaces, ensuring that the city’s landscape remains orderly and visually pleasing.

Chairman Randhawa stressed the need for all departments involved to work together to ensure the swift and smooth rollout of this new advertising policy. The digital boards are expected to bring in additional revenue for the city while providing businesses with a modern and effective way to reach their audience.