After the Supreme Court of Pakistan rejected its appeal, Options International paid a Rs. 6 million fine into the national treasury as mandated by Section 40(8) of the Competition Act 2010. This decision concludes a lengthy legal dispute initiated by Starbucks’ formal complaint, leading to an investigation by the Competition Commission of Pakistan (CCP).
In June 2024, the Competition Appellate Tribunal (CAT) upheld the increased penalty from Rs. 5 million to Rs. 6 million and barred Options International from using the Starbucks brand name and logo unlawfully.
Read more: Unilever Pakistan Fined Rs60 Million by CCP for Deceptive Marketing Practices
Options International’s subsequent appeal to the Supreme Court was also dismissed, with the court finding that the company engaged in deceptive marketing by selling products under the Starbucks brand and logo.
