Khyber-Pakhtunkhwa’s scenic beauty turned into a massive magnet for travellers this Eidul Azha, with an astonishing 932,000 tourists flocking to various destinations across the province over just three days. The surge marks one of the region’s highest ever tourism turnouts during a festive period.
Swat emerged as the top choice for holidaymakers, with over 288,000 domestic tourists and 63 foreign visitors heading to popular spots like Madyan and Bahrain. Other top draws included Galiyat with 177,000 visitors, Naran Kaghan attracting 168,000, Malam Jabba with 160,000, and Dir Upper receiving 85,000.
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The data, collected through coordinated efforts by law enforcement and tourism bodies, reflects the province’s growing appeal. Authorities, working under the direction of Chief Minister Ali Amin Khan Gandapur and Tourism Advisor Zahid Chanzeb, provided well-received facilities — including round-the-clock helpline support, medical aid, security, and organised parking.
Emerging tourist destinations in merged districts like Khyber and Bajaur also saw notable footfall, indicating a promising future for tourism expansion in previously under-visited areas.
Advisor Zahid Chanzeb hailed the turnout as a proud moment, reaffirming the government’s dedication to turning Khyber-Pakhtunkhwa into a world-class, secure, and accessible tourist hub.
