Pakistan achieved a significant breakthrough in its efforts to encourage foreign direct investment by finalizing a $20 million agreement on Friday, a pivotal moment in the country’s expanding pink rock salt exports. This agreement is poised to open new avenues for economic growth and international collaboration. The memorandum of understanding (MoU) was officially signed between Pakistan Mineral Development Corporation (PMDC) and a prominent American business entity, with Asad Ahmed, the managing director of PMDC, and the CEO of the American company formalizing this critical partnership.

Ahmed highlighted the staggering value of the global pink salt market, estimated at an impressive $12 billion. With this potential, Pakistan aims to capitalize on its natural resources and export over 1.5 million tonnes of pink salt annually, introducing it under the country’s own brand name. This strategic move positions Pakistan to gain a foothold in the lucrative global market, promoting its unique offerings.

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To facilitate this ambitious goal, a cutting-edge pink rock salt crushing and packaging facility will be established. The facility will be strategically situated in the Special Economic Zone within the Mianwali district, solely dedicated to salt exports. This state-of-the-art plant is not only a symbol of Pakistan’s commitment to growth but also a demonstration of its intention to maintain quality standards and competitive advantages in the international arena.