PTCL, a prominent telecommunications provider, has notified its customers about an upcoming modification in internet package rates set to come into effect from January 1, 2024.

The company cited increased business expenses as the rationale behind these adjustments. PTCL utilized SMS notifications to inform its user base, alerting them to the impending hike in internet prices.

This decision to revise prices mirrors the ongoing hurdles in the telecommunications sector. Telecommunication firms, including PTCL, are restructuring their pricing models to navigate and tackle the rising operational costs.

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The objective is to ensure they can uphold and improve service quality for customers despite the financial challenges encountered by the industry.

This practice of periodically reviewing and adjusting pricing is customary for businesses in such sectors, aiming to fulfill operational needs and uphold service standards.