Football superstars Cristiano Ronaldo and Lionel Messi continue their competition, this time in the realm of football video games. Ronaldo has announced a $40 million investment in UFL, a free-to-play football video game. UFL is positioned to compete with eFootball, whose ambassador is Messi.

Ronaldo envisions UFL as “the new breed in football gaming” and believes in its potential success. The game developers emphasize a “fair, skill-first approach for gamers created by gamers,” highlighting a focus on skill-based gameplay developed by gaming enthusiasts.

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This investment puts Ronaldo’s game in direct competition with EA Sports FC (formerly Fifa), a leading football video game globally. UFL’s unique aspect is its free access, avoiding mandatory payments or subscription fees, setting it apart from other games in the genre.

While no specific release date has been announced, UFL is expected to launch on PlayStation and Xbox platforms in the near future. Meanwhile, Messi serves as the ambassador for eFootball 2024, developed by Konami, setting the stage for an intriguing rivalry in the virtual football world.

Here we go!
⠀@Cristiano joins UFL as an investor!
⠀
We’re excited to work together on UFL and create a fair, skill-first game for football fans worldwide 🤝 pic.twitter.com/CyaEjIu2vu

— UFL (@UFLgame) December 12, 2023