Apple plans to launch a low-cost TV streaming stick, aiming to compete with Amazon’s Fire TV Stick and Google Chromecast. The move marks a shift from earlier plans for a full television set, prioritizing affordability and accessibility for a broader audience.
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Tech analyst Mark Gurman highlights that the new device would bring Apple’s services, tvOS, and apps to more households, complementing its existing Apple TV set-top box. The stick could also serve as a cornerstone in building a connected Apple living room experience.
