Google has updated its search algorithm to address AI deepfakes and improve the removal process for unwanted content. Victims of explicit deepfakes can now request the removal of such images more easily, and Google will block similar images from search results once they are identified, reducing the need for repeated reports.

The company acknowledges that the issue of deepfakes is worsening due to the accessibility of new AI tools. To address this, Google will penalize websites that frequently host harmful deepfakes by lowering their search rankings. This approach has previously been effective against other harmful content.

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While Google aims to filter out fake explicit images without affecting legitimate adult content, distinguishing between real and fake images remains challenging. Despite this, Google reports a 70% reduction in the reappearance of deepfakes due to these changes.