Bluesky, a decentralized social media platform, has witnessed a massive influx of users leaving X, formerly known as Twitter. The shift comes as dissatisfaction grows over X’s relaxed content moderation policies under Elon Musk’s leadership.
The platform, originally a project within Twitter by Jack Dorsey, now operates independently and offers users customizable feeds and enhanced moderation tools. Bluesky’s “anti-toxicity” features allow users to control interactions, a key attraction for those seeking a safer online environment.
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Prominent figures such as UK MPs Jess Phillips and Diane Abbott, along with celebrities like Jamie Lee Curtis, have joined Bluesky, citing its user-friendly and community-driven model. The platform has grown from 9 million to over 15 million users within months, fueled by global concerns over misinformation on X.
Bluesky’s rise underscores the increasing demand for platforms prioritizing user control and accountability, making it a preferred alternative for individuals and professionals alike.