Tech entrepreneur and anti-aging advocate Bryan Johnson is considering shutting down or selling his wellness startup, Blueprint. The decision follows growing personal dissatisfaction, despite Johnson’s heavy investment of more than $2 million annually in the project.
Blueprint started as Johnson’s private health journey but soon gained global attention. It aimed to slow down or even reverse aging through rigorous routines, scientific research, and data analysis. However, Johnson now says the company has become more of a burden than a passion. He recently described managing it as a “pain in the a**” and suggested it no longer fits his evolving purpose.
What is the Blueprint Protocol?
The Blueprint Protocol is a health plan designed around advanced science and strict daily discipline. Bryan Johnson developed it to improve his biological age through rigorous methods and continuous testing.
His daily routine includes a plant-based, calorie-restricted diet, consistent sleep and wake times, one hour of intense exercise, and a detailed supplement plan. He takes more than 100 supplements a day, including creatine, vitamin C, and collagen.
The protocol also features regular medical scans, blood work, and experimental treatments. Johnson has undergone gene therapy, plasma transfusions, and stem cell injections to improve organ function and slow signs of aging.
Cocoa and Longevity
One standout part of Johnson’s diet is pure cocoa powder. He includes it in drinks and meals because of its high flavonol content. Flavonols are antioxidants that support heart and brain health by fighting inflammation and oxidative stress.
Johnson prefers 100 percent pure cocoa, which he adds to coffee or makes into pudding with nut butter and berries. He warns against store-bought cocoa due to possible heavy metal contamination. His own cocoa is tested several times before use.
Backed by Science
Johnson’s protocol is structured around five health pillars: sleep, diet, exercise, community, and restraint. Scientific studies back many of the ingredients and therapies he uses.
Flavonols such as quercetin and fisetin act as senolytics. These help clear out aging cells that can harm the body over time. Johnson says this method has helped improve the biological age of his heart, liver, and prostate.
Why Johnson May Walk Away
Despite the results, Johnson feels that running Blueprint distracts him from his broader goals. He says the decision to step away is not about finances. Instead, it’s about mental clarity and personal focus.
He recently introduced a new life philosophy called “Don’t Die,” which encourages others to take control of their health. According to Johnson, this message has now become more important than managing a business.
Is Blueprint Achievable for Everyone?
While Johnson’s version of the protocol is costly and highly complex, many parts of it can be adapted by ordinary people. Following a clean diet, exercising regularly, and maintaining a steady sleep schedule are practical first steps.
Experts agree that focusing on these basic lifestyle changes can help extend a person’s health span, even without advanced treatments.
What Lies Ahead?
Johnson has not confirmed whether he will sell Blueprint or simply shut it down. For now, the company’s future remains uncertain.
He continues to share updates through his online platforms, offering insights into his progress and ongoing experiments in the field of longevity. Even if Blueprint ends, Bryan Johnson’s contribution to the conversation around anti-aging and health optimization is likely to have a lasting influence.
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