In a recent tweet, Twitter revealed that users will soon need to be verified to utilize Tweet Deck, the popular social media management tool. The change is expected to be implemented in 30 days, according to the company’s announcement.
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Twitter’s tweet not only outlined the upcoming verification requirement but also highlighted an enhanced version of Tweet Deck, featuring new functionalities. It remains unclear whether Twitter plans to charge users for both the new and previous versions of Tweet Deck. At the time of this writing, Twitter has not responded to requests for comment regarding this matter.
We have just launched a new, improved version of TweetDeck. All users can continue to access their saved searches & workflows via https://t.co/2WwL3hNVR2 by selecting “Try the new TweetDeck” in the bottom left menu.
Some notes on getting started and the future of the product…
— Support (@Support) July 3, 2023
The prospect of charging for Tweet Deck, which was previously free and widely utilized by businesses and news organizations for efficient content monitoring, has the potential to provide a revenue boost for Twitter. The social media platform has been grappling with challenges in retaining advertising revenue under the ownership of billionaire Elon Musk.
Interestingly, this announcement comes shortly after Musk’s statement that both verified and unverified users would have limited access to daily posts as a measure against data scraping and system manipulation. Musk’s pronouncement drew significant criticism from Twitter users, with advertising experts pointing out its potential impact on new CEO Linda Yaccarino, who assumed her role just last month.
To address extreme levels of data scraping & system manipulation, we’ve applied the following temporary limits:
– Verified accounts are limited to reading 6000 posts/day
– Unverified accounts to 600 posts/day
– New unverified accounts to 300/day— Elon Musk (@elonmusk) July 1, 2023
It’s worth noting that individual users are currently required to pay $8 per month to verify their accounts, while organizations are charged $1,000 per month for verification.
As Twitter moves forward with its verification requirement for Tweet Deck access, speculation surrounding potential charges and their implications continues to circulate. Users and industry observers alike await further updates from the platform as these changes unfold.
