OpenAI has added new personalization features to ChatGPT, allowing users to adjust the chatbot’s warmth, enthusiasm, and emoji use. These options can be set to More, Less, or Default in the Personalization menu.
The update builds on OpenAI’s earlier “base style” options, which include Professional, Candid, and Quirky tones. Users can now fine-tune headers, lists, and ChatGPT’s overall tone to better suit their preferences.
OpenAI’s move comes after feedback from users regarding GPT-5. Some users had found the model too cold, prompting OpenAI to make it warmer and friendlier. Previous updates were also rolled back when ChatGPT’s responses were considered “too sycophantic.”
The new personalization features aim to give users more control over ChatGPT’s responses while maintaining a safe and helpful experience. OpenAI believes this steerability will improve user engagement by allowing more natural and tailored conversations.
However, the update has sparked discussion among academics and AI critics. Some warn that a chatbot designed to praise and affirm users could become a “dark pattern,” potentially encouraging addictive behaviors or negatively affecting mental health.
Despite these concerns, OpenAI is following an industry-wide trend. Competitors like Google and Anthropic have introduced similar customization features, allowing users to adjust AI behavior, tone, and style. This trend aims to make AI more flexible and culturally sensitive while avoiding generic, robotic interactions.
The personalization options mark another step in OpenAI’s efforts to make ChatGPT more adaptable. By offering granular control, the company hopes users can create a more satisfying and customized AI experience.
With these updates, OpenAI continues to lead the conversation on AI personalization, balancing innovation with user safety and ethical considerations.
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