TikTok has released its list of the most-searched words in Pakistan for 2025, highlighting trends across sports, entertainment, travel, and lifestyle. The platform shows how users increasingly rely on TikTok for information and discovery, not just entertainment.
Cricket dominated the search trends, with Babar Azam emerging as the most-searched sportsperson. Fans eagerly searched for Babar Azam’s century, as well as matches between Pakistan and India, and Pakistan and South Africa. This demonstrates the cricketer’s enduring popularity and influence on social media. Babar Azam’s remarkable performances clearly captured the nation’s attention throughout the year.
TikTok’s data also revealed that users turned to the platform to follow national and international sporting events in real time. Babar Azam’s achievements sparked high engagement, with fans seeking highlights, clips, and analyses of his innings. Cricket-related searches were among the top trends, alongside other national moments such as floods and viral news events.
Travel-related searches grew significantly in 2025. Locations such as Islamabad, Altit Fort Hunza, and the Chenab River were frequently searched. TikTok noted that creators influenced travel decisions by providing tips, itineraries, and reviews. Other popular categories included food, entertainment, and educational content.
In the entertainment sector, Turkish dramas, local reality shows, and award ceremonies were widely searched. Music also saw a surge, with both Pakistani and regional tracks trending on the platform. Users increasingly explored practical content, including product reviews, software updates, AI prompts, and lifestyle tips.
Umais Naveed, TikTok’s Content Operations Lead for South Asia, said, “TikTok Search has become an essential tool for Pakistanis to access information, follow cricket, explore travel, and make daily decisions.”
Babar Azam’s presence in TikTok’s 2025 search rankings underlines his significant impact on sports culture in Pakistan. Fans are not just following matches; they actively seek updates, achievements, and insights about their favorite cricketer.
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