he Ministry of Human Resources and Social Development announced new measures to raise the Saudization rate in key private-sector professions.
Under the first decision, the Saudization rate for marketing roles in the private sector will increase to 60 percent for establishments with three or more employees. The affected positions include marketing managers, advertising managers, advertising agents, marketing specialists, graphic designers, advertising designers, public relations professionals, and photographers.
The regulation will take effect three months after the announcement. Employers must offer a minimum monthly salary of SR5,500 for these roles. Authorities said the move aims to create high-quality job opportunities and improve job stability for Saudi nationals.
The second decision raises the Saudization rate for private-sector sales professions to 60 percent for companies with three or more employees. This includes sales managers, retail and wholesale sales representatives, IT and communications equipment sales specialists, sales specialists, and commercial specialists. This regulation will also be implemented three months after its announcement.
Officials emphasized that these decisions are part of Saudi Arabia’s ongoing localization policy. The policy, known as Saudization, seeks to increase Saudi nationals’ participation in the workforce, particularly in the private sector, and reduce reliance on expatriate labor.
The ministry stated that raising the Saudization rate in marketing and sales sectors will make the labor market more attractive to Saudis. It will also support the Kingdom’s long-term economic goals by creating sustainable employment opportunities.
These new regulations reflect Saudi Arabia’s commitment to enhancing job quality, supporting national talent, and promoting economic diversification. Businesses are encouraged to comply with the updated Saudization requirements to ensure smoother implementation and workforce stability.
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