Meta is preparing to launch new subscription plans aimed at a wider group of users, moving beyond its current Meta Verified offering. The company confirmed that the upcoming subscriptions will target everyday users in addition to creators and businesses.
Currently, Meta Verified is designed primarily for content creators and businesses. The subscription provides a verified badge, 24/7 direct customer support, impersonation protection, search optimization, exclusive stickers, and other premium features. These tools help creators protect their identity and grow their online presence, but they are not intended for casual users.
The new subscriptions will include paid features accessible to a broader audience, although Meta has not yet shared the exact details. The company stated that these plans aim to make advanced tools available to non-creators and general users. This move reflects Meta’s effort to diversify revenue streams while addressing growing competition in social media.
Launching additional subscriptions can increase Meta’s earnings, but it comes with challenges. Many users already pay for multiple digital services, which could lead to subscription fatigue. Meta will need to provide compelling features to convince users to adopt another paid service.
Competitors like Snap have shown that social media subscriptions can succeed. Snapchat+, priced at $3.99 per month, offers exclusive features and has become a significant revenue source. The service now has over 16 million subscribers, more than doubling its user base since early 2024. Meta aims to learn from such success while tailoring its offerings to its own platform.
Meta emphasized that community feedback will play a key role in shaping the new subscriptions. The company plans to gather user input as it rolls out the plans gradually in the coming months. This approach is intended to refine features and ensure the subscriptions meet user expectations.
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The company’s strategy reflects a balance between monetization and user satisfaction. By expanding paid offerings beyond creators, Meta seeks to strengthen its platform’s value and compete effectively in a crowded social media market.
