Dior has officially announced Bollywood actress Sonam Kapoor as its new global brand ambassador, a move highlighting the luxury brand’s increasing focus on India’s rapidly expanding luxury market.
With over 35 million Instagram followers, Sonam is set to represent Dior’s collections, designed by creative director Maria Grazia Chiuri, as the brand seeks to further strengthen its cultural ties with India.
Sonam, the daughter of actor Anil Kapoor and designer Sunita Kapoor, has long been recognized as Bollywood royalty, rising to fame with romantic comedies like I Hate Luv Storys and Prem Ratan Dhan Payo. Her portrayal in the critically acclaimed biographical drama Neerja earned her widespread recognition as a versatile actress.
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Currently married to businessman Anand Ahuja, Kapoor is making her return to the screen after a break following the birth of her first child. Her influence in the fashion world was recently underscored when she made a notable appearance at Dior’s ready-to-wear show during Paris Fashion Week, contributing $2.7 million in media impact value toward the brand’s $82.7 million total.
Speaking about her new role, Sonam said, “It’s a huge honor to be part of Dior’s journey as they redefine creativity and elegance in fashion. Their collections truly resonate with me, and I’m excited about what this partnership will bring.”
Dior has further strengthened its connection with India by showcasing its pre-fall 2023 collection at the Gateway of India in Mumbai, emphasizing local craftsmanship through collaborations with Chanakya ateliers and the School of Craft.
