Apple is reportedly working on integrating AI-powered search into its Safari browser, a potential game-changer that could threaten Google’s long-standing dominance in online search.
This development came to light during Google’s antitrust trial, where Apple executive Eddy Cue admitted a drop in Safari’s search usage, especially among younger users now preferring tools like ChatGPT and Perplexity AI.
Also Read: Apple’s AI Search Move in Safari Delivers Fresh Blow to Google’s Dominance
The shift is financially significant — Google pays Apple around $20 billion annually to stay Safari’s default search engine. If Apple replaces this with its own AI-driven system, it could reshape both companies’ revenue models.
Cue noted that the decline in traditional search isn’t forced but driven by evolving user preferences, hinting that Apple is preparing to build its own AI-based search environment.
Alphabet’s stock took a hit after the news, underlining growing concerns about Google’s future in the face of rising AI disruption.
