Snapchat has made a bold move to tighten its grip on Gen Z users by acquiring Saturn — a social calendar app popular among high school and college students. Though the financial details remain undisclosed, nearly 30 Saturn employees will now join Snap’s team.
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Founded in 2018, Saturn allows students to manage schedules, coordinate with friends, and plan their daily lives through a social-first calendar. Snap confirmed that Saturn will continue as a standalone app, while its features may soon be woven into Snapchat “in innovative ways.”
The app is already used in 80% of US high schools, according to Snap, making it a strategic addition for turning online connections into real-world engagement — a growing priority in Snapchat’s evolving strategy.
