The much-awaited iPhone 17 series has officially launched in Pakistan, bringing Apple’s latest innovation to local customers. Mercantile, Apple’s sole authorized distributor in the country, confirmed that all models are now available across its partner network.
The newly released lineup features four models — iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the all-new iPhone Air. Each device is PTA-approved, meaning users will not have to pay extra for registration or activation. All phones come with an official warranty and after-sales support through authorized Apple resellers.
PTA-Approved iPhone 17 Series Prices in Pakistan
iPhone 17
- 256 GB – PKR 399,000
- 512 GB – PKR 482,500
iPhone 17 Pro
- 256 GB – PKR 520,500
- 512 GB – PKR 603,500
- 1 TB – PKR 686,500
iPhone 17 Pro Max
- 256 GB – PKR 565,000
- 512 GB – PKR 648,500
- 1 TB – PKR 732,000
- 2 TB – PKR 898,500
iPhone Air
- 256 GB – PKR 480,000
- 512 GB – PKR 563,000
- 1 TB – PKR 646,500
Design and Performance
The iPhone 17 series continues Apple’s elegant design evolution, offering Ceramic Shield 2 protection, IP68 water resistance, and USB-C connectivity. Display sizes range from 6.3 inches on the iPhone 17 and 17 Pro to 6.9 inches on the Pro Max, all featuring adaptive refresh rates of up to 120Hz for smoother visuals.
Powered by the new A19 Bionic and A19 Pro chips, the devices promise faster performance, better heat management, and superior graphics — especially for gaming and video editing enthusiasts.
Camera and Battery Upgrades
Apple has enhanced camera technology across the iPhone 17 series. The Pro models feature upgraded telephoto lenses and support for 4K video at 120fps. All models come with an 18MP front camera equipped with Center Stage for better selfies and video calls.
Battery life also sees significant improvement — lasting up to 39 hours on the iPhone 17 Pro Max and 27 hours on the iPhone Air. Fast charging and MagSafe wireless charging are supported across all variants.
Additional highlights include eSIM functionality, LiDAR sensors in the Pro models, and optimized 5G connectivity for Pakistan’s major networks. With its mix of design refinement and performance innovation, the iPhone 17 series marks Apple’s strongest smartphone lineup yet.
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