San Francisco, October 2025 — Meta’s latest AI-powered video app, Vibes, launched last month to mixed reviews, drawing criticism from both users and industry observers. The app allows users to create short, animated videos using artificial intelligence, but its reception has been largely negative.
Vibes works like a miniature TikTok. Users enter text prompts, and the app generates animated video clips in seconds. While the technology demonstrates the growing capabilities of AI, critics say the content often feels repetitive, shallow, and less engaging than human-made videos.
The “Hard Fork” podcast recently analyzed Vibes, calling it “essentially like TikTok, but populated entirely by AI-generated shorts.” Hosts highlighted that while the app’s technology is impressive, the experience lacks the emotional connection and creativity of user-generated content.
Meta promoted Vibes as a tool for easy content creation, targeting casual social media users who want to produce videos without specialized skills. The app features a library of AI-generated animations, backgrounds, and soundtracks. Users can share clips directly on social media platforms, further integrating Meta’s ecosystem.
Despite these features, online feedback has been critical. Many users reported glitches, limited customization, and repetitive AI-generated content. Some also raised ethical questions about copyright and AI’s role in creative industries. Experts note that AI apps like Vibes could challenge traditional content creation by automating animation and editing.
Meta has responded by promising updates and improvements. In a statement, the company said it is “actively learning from user feedback” and plans to enhance the app’s AI algorithms to produce more varied and engaging videos. The company also hinted at adding more customization options and safety controls to prevent misuse.
The launch of Vibes reflects a broader trend of AI-driven content platforms. As companies experiment with artificial intelligence in entertainment, social media, and productivity tools, debates about creativity, ethics, and technology adoption continue to grow.
While Meta’s Vibes may face challenges, the app demonstrates the potential of AI to reshape how users create and consume video content. Whether it will find lasting popularity remains to be seen.
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