Paris, France — Asian fast-fashion giant Shein is set to open its first permanent physical outlets in France. The move marks a major step for the brand, which has primarily operated online through its website and app.
The first outlet will open in Paris, followed by five more in Dijon, Reims, Grenoble, Angers, and Limoges. The stores will be located within major department stores, including BHV Marais and Galeries Lafayette, through a partnership with retail property group Societe des Grands Magasins (SGM).
Shein called France a “natural choice” for its physical retail testbed, citing the country’s influential global fashion market. The company also aims to benefit French customers while revitalizing city centers and department stores. The new stores are expected to create around 200 jobs.
Previously, Shein had operated temporary pop-up stores in cities like Madrid and Paris, but it never ran permanent shops. The upcoming outlets will function as “shop-in-shop” spaces within existing department stores, blending Shein’s fast-fashion model with traditional retail.
Founded in China in 2008 and headquartered in Singapore, Shein has gained fame for trendy, low-cost clothing shipped to over 150 countries. However, the brand has faced criticism over environmental concerns and working conditions within its supply chain.
A 2024 investigation by Swiss advocacy group Public Eye revealed that workers at some Shein suppliers once worked up to 75 hours per week. Shein has promised to improve labor conditions, but scrutiny over its business practices continues.
Despite controversies, Shein’s expansion into France highlights its growing global presence. The brand aims to combine its online success with a physical retail experience, offering French customers direct access to its latest fashion collections.
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