Meta Platforms announced on Tuesday its launch of the web version of Threads, their newly introduced text-first social media platform. This move aims to retain professional users and gain a competitive advantage over X, previously known as Twitter.
Users of Threads can now access the microblogging platform by logging into its website using their computers, as confirmed by Meta, the parent company of Facebook and Instagram.
In a Threads post, Meta CEO Mark Zuckerberg mentioned that the web version will gradually reach users “over the next few days.”
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This anticipated rollout has the potential to expand Threads’ appeal to power users such as brands, company accounts, advertisers, and journalists. These users can now utilize the platform on a larger screen, enhancing their experience.
Threads made a strong start with over 100 million sign-ups within five days of its launch on July 5. However, its popularity waned as users returned to the more familiar X platform after the initial excitement.
Within slightly more than a month, daily active users of the Android version of the Threads app declined from a peak of 49.3 million to 10.3 million, as reported by analytics platform Similarweb in a report dated August 10.
Meta has plans to enhance the web experience by introducing additional functionality in the coming weeks, according to their statement.