Pakistani fashion is a unique blend of traditional artistry and contemporary trends, offering everything from luxurious bridal couture to trendy, affordable ready-to-wear collections. This guide explores some of the Best Clothing Brands in Pakistan, categorized for easy browsing, with tables for each brand’s key details.
Table of Contents
List of Top Clothing Brands in Pakistan
| No. | Brand Name | Best For | Instagram Handle |
| 1 | HSY | Luxury bridal and formal couture | @hsyofficial |
| 2 | Sana Safinaz | Bridal, festive, and ready-to-wear collections | @sanasafinazofficial |
| 3 | Elan | Luxury couture, bridal wear, seasonal lawn | @elanofficial |
| 4 | Faraz Manan | High-end formal wear and crescent lawn | @farazmanan |
| 5 | Republic by Omar Farooq | Menswear, formal suits, and sherwanis | @republicofficial |
| 6 | Gul Ahmed | Affordable fabrics and seasonal collections | @gulahmedfashion |
| 7 | Alkaram Studio | Everyday wear and semi-formal attire | @alkaramstudioofficial |
| 8 | Nishat Linen | Soft fabrics and semi-formal collections | @nishatlinen |
| 9 | Khaadi | Handwoven fabrics and vibrant casual wear | @khaadi |
| 10 | Sapphire | Trendy prints and casual to formal collections | @sapphirepakistan |
| 11 | Beechtree | Affordable pret and semi-formal attire | @beechtreepk |
| 12 | Zara Shahjahan | Everyday and luxe pret collections | @zarashahjahanofficial |
| 13 | Generation | Bold prints and culturally inspired designs | @generation_pk |
| 14 | Sania Maskatiya | Luxury pret and formal collections | @saniamaskatiya |
| 15 | Zainab Chottani | Bridal and luxury pret collections | @zainabchottaniofficial |
| 16 | Maria B | Luxury formal wear and festive collections | @mariabofficial |
| 17 | Tena Durrani | Bridal and heritage-inspired formal wear | @tenadurrani |
| 18 | Deepak Perwani | Bold bridal couture and high-fashion outfits | @deepakperwani |
| 19 | Nomi Ansari | Vibrant and elaborate bridal collections | @nomiansari |
| 20 | Shehla Chatoor | Intricate bridal and luxury wear | @shehlachatoor |
Luxury Designer Brands
Luxury designer stores in Pakistan are renowned for their opulent designs, high-quality fabrics, and intricate craftsmanship. These brands are popular for high-end couture, bridal wear, and elegant formal collections.
1. HSY (Hassan Sheheryar Yasin)
HSY is a top-tier luxury fashion brand known for grand bridal and formal couture. The brand’s aesthetic includes luxurious fabrics, detailed embroidery, and bold colors that give a refined and regal feel. HSY’s signature collections, often showcased internationally, feature intricate designs and quality that make it ideal for high-profile events and weddings.
| Brand | Price Range (PKR) | |
| HSY | 50,000 – 400,000+ | @hsyofficial |
2. Sana Safinaz
Launched in 1989 by Sana Hashwani and Safinaz Muneer, Sana Safinaz is iconic for blending traditional and modern elements. Known for using luxurious fabrics with elegant, minimalist prints, this brand offers everything from bridal to ready-to-wear. Collections like Muzlin and Silk are widely appreciated for their versatility and sophistication, making Sana Safinaz a staple for formal and festive attire.
| Brand | Price Range (PKR) | |
| Sana Safinaz | 5,000 – 150,000 | @sanasafinazofficial |
3. Elan
Founded by Khadijah Shah, Elan specializes in luxury couture and bridal wear that brings together traditional Pakistani aesthetics and a contemporary, international appeal. Elan is celebrated for its elaborate embroidery and high-quality materials, and its seasonal lawn collections bring premium fabrics into everyday wear. The luxurious feel and intricate detailing make Elan a favorite for brides and fashionistas alike.
| Brand | Price Range (PKR) | |
| Elan | 25,000 – 250,000 | @elanofficial |
4. Faraz Manan
Faraz Manan established his brand in 2003, becoming one of Pakistan’s leading designers. His creations combine traditional and Western elements, producing timeless pieces that are both luxurious and modern. The Crescent Lawn and Luxe collections are well-known for their rich feel and intricate craftsmanship, making Faraz Manan a top choice for high-end formal wear.
| Brand | Price Range (PKR) | |
| Faraz Manan | 100,000 – 500,000+ | @farazmanan |
5. Republic by Omar Farooq
Founded in 2007, Republic by Omar Farooq specializes in luxury menswear and couture. With a focus on sleek tailoring and modern aesthetics, the brand offers a diverse range of formalwear, from bespoke suits to intricately embroidered sherwanis. Republic’s designs are known for their sophistication, making it a popular choice among grooms and individuals seeking polished formal looks.
| Brand | Price Range (PKR) | |
| Republic by Omar Farooq | 30,000 – 300,000+ | @republicofficial |
Affordable & Everyday Wear
These brands are favorites for their affordable, accessible clothing options that blend style and practicality for everyday wear.
1. Gul Ahmed
Since 1953, Gul Ahmed has been known for versatile fabrics, affordability, and stylish seasonal collections. With popular lines like Summer Lawn and Winter Khaddar, Gul Ahmed offers durability and comfort for every season. The brand’s emphasis on quality and practicality makes it a go-to choice for Pakistani households.
| Brand | Price Range (PKR) | |
| Gul Ahmed | 2,000 – 15,000 | @gulahmedfashion |
2. Alkaram Studio
Established in 1986, Alkaram Studio is recognized for its affordable, comfortable fabrics and vibrant prints. From seasonal lawn collections to trendy pret wear, Alkaram offers versatility for both everyday use and semi-formal events. Known for accessible prices and quality fabrics, the brand has become a household name for stylish, everyday clothing.
| Brand | Price Range (PKR) | |
| Alkaram Studio | 1,500 – 10,000 | @alkaramstudioofficial |
3. Nishat Linen
Nishat Linen, a subsidiary of the Nishat Group, is popular for trendy, affordable clothing that mixes contemporary and traditional styles. Known for its soft fabrics and accessible prices, the brand caters to various occasions, from everyday wear to semi-formal events, making it a favorite among fashion-conscious shoppers.
| Brand | Price Range (PKR) | |
| Nishat Linen | 2,500 – 10,000 | @nishatlinen |
4. Khaadi
Founded in 1998 by Shamoon Sultan, Khaadi is famous for its vibrant colors and unique handwoven fabrics. With collections like Khaadi Lawn and Khaadi Pret, the brand blends traditional Pakistani patterns with modern cuts, making it a top choice for affordable yet stylish outfits.
| Brand | Price Range (PKR) | |
| Khaadi | 2,000 – 12,000 | @khaadi |
5. Sapphire
Sapphire, co-designed by Khadijah Shah, appeals to a wide demographic with its trendy prints and quality materials. Popular collections include the Signature and Everyday Basics, which offer versatile, stylish options for both casual and formal occasions.
| Brand | Price Range (PKR) | |
| Sapphire | 2,500 – 10,000 | @sapphirepakistan |
Pret & Ready-to-Wear
Pret and ready-to-wear brands offer fashionable and convenient options for those seeking style in their everyday wardrobes.
1. Beechtree
Beechtree has become a favorite among young women for its trendy and affordable designs. Known for vibrant colors and versatile cuts, the brand offers a wide range of casual and semi-formal attire that’s both stylish and practical.
| Brand | Price Range (PKR) | |
| Beechtree | 2,000 – 8,000 | @beechtreepk |
2. Zara Shahjahan
Zara Shahjahan’s brand infuses everyday wear with timeless elegance. Her Everyday and Luxe Pret collections cater to both casual and semi-formal needs with minimalist designs and high-quality fabrics, making her brand a favorite for those who appreciate understated sophistication.
| Brand | Price Range (PKR) | |
| Zara Shahjahan | 5,000 – 100,000+ | @zarashahjahanofficial |
3. Generation
Established in 1983, Generation is loved for its innovative, culturally inspired designs. Known for bold prints and creative cuts, Generation’s Pret line offers stylish yet comfortable options, ideal for both casual and semi-formal settings.
| Brand | Price Range (PKR) | |
| Generation | 2,000 – 8,000 | @generation_pk |
Luxury Pret and Formal Wear
Luxury pret and formal wear brands provide elegant and high-quality attire, perfect for special occasions and formal gatherings.
1. Sania Maskatiya
Sania Maskatiya’s label is known for its luxurious pret and formal collections that combine intricate embroidery with soft, flowy fabrics. With collections like Luxury Pret and Studio, the brand offers a blend of sophistication and tradition, making it a favorite for festive occasions and formal gatherings. Sania Maskatiya’s designs emphasize understated elegance with a modern twist.
| Brand | Price Range (PKR) | |
| Sania Maskatiya | 25,000 – 400,000+ | @saniamaskatiya |
2. Zainab Chottani
Zainab Chottani’s designs are sophisticated and luxurious, making her a go-to for formal events. Her Luxury Pret and Bridal collections showcase rich color palettes, delicate embroidery, and an elegant aesthetic that appeals to those seeking exclusivity and style.
| Brand | Price Range (PKR) | |
| Zainab Chottani | 30,000 – 500,000+ | @zainabchottaniofficial |
3. Maria B
Maria B offers a wide range of luxury pret and formal wear that combines modern trends with classic elegance. Her collections like Mbroidered and Evening Wear emphasize quality and intricate detailing, making Maria B a top choice for festive occasions.
4. Tena Durrani
Tena Durrani’s luxury pret and formal collections incorporate Pakistani heritage with a contemporary touch. Known for her rich fabrics and intricate designs, her collections like Formals and Luxury Pret appeal to those looking for unique and luxurious attire.
| Brand | Price Range (PKR) | |
| Tena Durrani | 30,000 – 300,000 | @tenadurrani |
Bridal Couture
Bridal couture brands are celebrated for their detailed, traditional bridal wear, making them the top choice for weddings and other special occasions.
1. Deepak Perwani
Deepak Perwani’s luxurious bridal wear is known for its combination of traditional craftsmanship and modern elegance. With vibrant colors and intricate detailing, his Bridal Couture line is a favorite among brides seeking a bold, high-fashion look.
| Brand | Price Range (PKR) | |
| Deepak Perwani | 200,000 – 800,000+ | @deepakperwani |
2. Nomi Ansari
Nomi Ansari’s vibrant and intricately detailed designs bring a unique energy to bridal fashion. His collections like Bridal Wear are known for their use of color and elaborate embellishments, setting trends every season.
| Brand | Price Range (PKR) | |
| Nomi Ansari | 300,000 – 900,000+ | @nomiansari |
3. Shehla Chatoor
Shehla Chatoor’s brand is synonymous with luxury and elegance, known for intricate craftsmanship in bridal and formal wear. Her Bridal Couture and Luxury Wear collections offer timeless pieces that are both glamorous and sophisticated, ideal for weddings.
| Brand | Price Range (PKR) | |
| Shehla Chatoor | 250,000 – 1,000,000+ | @shehlachatoor |
Styling Tips and Best Occasions
Here’s how you can make the most of these Pakistani brands for various occasions, from casual days to weddings and everything in between:
Luxury Designer Brands – For Weddings and Red-Carpet Events
- HSY & Faraz Manan: Perfect for grand weddings and high-profile events. Pair elaborate bridal or formal ensembles with statement jewelry and embroidered clutches for a royal touch.
- Sana Safinaz: Opt for their silk collections for a chic evening look. Complement with metallic heels and minimalist accessories to balance elegance and sophistication.
Affordable & Everyday Wear – For Daily Comfort and Style
- Khaadi & Nishat Linen: Ideal for everyday wear or casual outings. Pair a breezy lawn kurta with straight pants and ethnic sandals for a trendy summer look. Add light jewelry for a polished vibe.
- Alkaram & Gul Ahmed: Perfect for workdays or lunch meetups. Layer with a lightweight shawl or dupatta to add flair and keep the look practical.
Pret & Ready-to-Wear – For Semi-Formal Gatherings
- Zara Shahjahan & Beechtree: Great for brunches, family events, or office parties. Pair a printed pret outfit with ankle-length pants and pointed flats for a classy, laid-back look.
- Ego: Their quirky prints and playful cuts are great for university days or coffee hangouts with friends. Style with sneakers or colorful accessories to enhance the youthful appeal.
Luxury Pret & Formal Wear – For Parties and Celebrations
- Sania Maskatiya & Maria B: Their luxury pret lines are ideal for festive dinners or Eid celebrations. Complement your outfit with traditional jhumkas (earrings) and embroidered khussas (shoes) for an elevated ethnic look.
Bridal Couture – For the Big Day and Beyond
- Deepak Perwani & Bunto Kazmi: These brands are perfect for bridal ensembles that reflect both tradition and modernity. Pair with elaborate bridal jewelry sets and ornate heels to complete the look.
- Nomi Ansari: If you want a bold, colorful bridal look, Nomi Ansari’s designs shine at Mehndi events. Keep accessories minimal to let the vibrant outfit stand out.
Honorable Mentions Among Pakistani Clothing Brands
Below is a list of 10 noteworthy Pakistani brands that were not covered in the main categories but are still highly regarded for their quality and designs.
| Brand Name | Instagram Handle |
| Outfitters | @outfitters_pk |
| Limelight | @limelight.pret |
| Bonanza Satrangi | @bonanzasatrangi |
| Ideas by Gul Ahmed | @ideasbytwm |
| J. (Junaid Jamshed) | @j.junaidjamshed |
| Ethnic by Outfitters | @ethnic.pk |
| Bareeze | @bareezeofficial |
| Cross Stitch | @crossstitchofficial |
| So Kamal | @sokamalofficial |
| Zellbury | @zellbury |
Frequently Asked Questions (FAQs)
Are there brands of Pakistan offering traditional designs with a modern touch?
Absolutely! Many designers merge conventional elements with contemporary cuts, providing a fresh take on traditional Pakistani attire.
How do I find top brands with a strong presence in major cities?
Look for brands with flagship stores or outlets in popular shopping districts in Lahore, Karachi, and Islamabad.
Which stores carry popular clothing for kids?
Many stores across the country cater to children’s wear, offering seasonal selections for both casual and formal occasions.
Are there any leading brand names for women’s apparel?
Yes, some of the leading names offer exclusive collections designed to meet the diverse tastes and preferences of Pakistani women.
What are the latest fashion trends in Pakistan in 2024?
In 2024, the focus has shifted towards sustainable fabrics and cultural aesthetics, with a blend of modern and heritage styles gaining traction.
Can you recommend a list of top fashion companies to explore?
If you’re looking for premium and affordable options, many collections offer a balance of style and quality. Seasonal picks are often a good starting point.
Which designer clothing brand offers bridal wear with luxury elements?
Many local designers create intricate bridal collections that reflect the luxury in local fashion, combining traditional artistry with modern cuts.
Where can I find outlets in Pakistan that feature the latest collections?
Outlets are available in cities across Pakistan, often located in malls or high-street shopping areas, making it easy to stay up-to-date with new arrivals.
What defines the world of Pakistani fashion today?
The world of Pakistani-fashion blends cultural heritage with contemporary trends, offering something for every taste and occasion.
How does the heritage of Pakistan influence its fashion industry?
The rich heritage of Pakistan plays a major role in fashion, with designs often drawing inspiration from regional crafts, embroidery, and traditional aesthetics.
Which collections are ideal for those looking for a wide range of clothing?
Many Pakistani-brands offer wide selection of clothing, including casual, formal, and festive wear, ensuring something for everyone.
Are there clothing brands in the country that offer sustainable options?
Yes, some brands focus on eco-friendly practices, introducing sustainable fashion options and promoting mindful consumption.
What are some of the amazing local clothing brands that I should explore?
We’ve compiled a list of the top names in the industry to help you discover amazing local clothing brands for every occasion.
Which popular brand offers men’s wear and accessories?
Some of the well-known names provide not only women’s fashion but also clothes for men, making them ideal for complete wardrobe solutions.
Where can I find affordable clothing that doesn’t compromise on quality?
Check seasonal sales and online platforms where many stores offer discounts on high-quality clothes for men and women.
Are there collections focused on clothes for women of all ages?
Yes, brands frequently launch a collection for women, ranging from everyday wear to festive outfits, catering to women’s diverse fashion needs.
Which designer-brand offers elegant pieces for both men and women?
Many local clothing brands are known for their versatility, providing both designer clothing and affordable fashion under one label.
What makes certain brands stand out in the fashion industry of Pakistan?
A combination of creativity, innovation, and a commitment to quality makes these brands leading names in the fashion industry of Pakistan.
Are there popular clothing brands in Pakistan that serve international customers?
Yes, several names are popular in Pakistan and also ship internationally, catering to a wide selection of clothing styles.
Are there women clothing brands in Pakistan that offer festive wear?
Absolutely! Women’s clothing brands often introduce special festive lines featuring embroidery and embellishments ideal for celebrations.
