Samsung is reportedly preparing to launch its first rollable phone in 2025, a bold move influenced by Huawei’s recent release of a tri-fold device. This new approach signifies Samsung’s shift in focus as it explores innovative smartphone designs beyond the traditional foldable models.

According to sources from TheElec, the tech giant is expected to introduce the rollable device alongside or possibly as a replacement for the future Galaxy Z Fold 7, signaling a major evolution in its lineup.

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The upcoming rollable phone is rumored to feature a large 12.4-inch display when fully extended, offering a more versatile and expansive viewing experience compared to current foldable phones. Additionally, the device is speculated to include an under-display selfie camera, providing a sleek, uninterrupted screen that enhances the user experience. This design aligns with Samsung’s ongoing pursuit of cutting-edge technology and aesthetics, aiming to set a new standard in the competitive smartphone market.

Samsung’s venture into rollable phones highlights its response to the increasing competition from rival brands like Huawei, which are pushing the boundaries of foldable technology. As the smartphone industry evolves, Samsung’s rollable phone could mark a significant step in redefining how users interact with their devices, emphasizing innovation, functionality, and design. This new direction not only showcases Samsung’s commitment to maintaining its market leadership but also reflects the brand’s dedication to exploring new possibilities in mobile technology.