LONDON – Samsung Phones continue to dominate the Android market with over 1 billion users and a market value near $380 billion. However, the tech giant is facing controversy over a pre-installed app called AppCloud, raising privacy concerns among users.
AppCloud, developed by Israeli firm ironSource (now part of Unity), has been on Samsung devices for years. Users discovered that the app cannot be deleted without root access, which voids warranties and carries security risks. This has sparked fears and outrage, with many questioning why Samsung Phones include unremovable software.
A report by Forbes highlighted an open letter from SMEX, a non-profit advocating for digital rights across West Asia and North Africa. The group urged Samsung to “end forced Israeli-founded bloatware installations,” citing growing unease about apps users cannot remove. SMEX noted that AppCloud is deeply integrated into Samsung’s operating system, making it impossible to uninstall by regular means.
Social media reactions have been intense. Some users suggested that AppCloud could be collecting data for Israeli authorities, though there is no verified evidence that it functions as state spyware. The controversy has led to rumors of potential bans on Samsung devices in some regions, though these claims remain unverified.
Experts emphasize that users of Samsung Phones should not panic. AppCloud has been part of the system for years, and there are no reported major data leaks. The incident highlights a broader concern in the smartphone industry, where pre-installed apps should ideally be optional, allowing users full control over their devices.
Several local brands in Pakistan and other countries are also shipping phones with unremovable apps, signaling that the debate over digital privacy and pre-installed software is a global issue.
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For now, Samsung users are advised to stay informed and monitor updates, while industry observers continue discussions about privacy, transparency, and user rights on Samsung Phones worldwide.
