In an effort to address its declining marriage and birth rates, China has introduced a new initiative that transforms scenic landmarks into wedding registration hubs.
From ancient temples and mountain peaks to modern subways and nightclubs, the country is turning romantic destinations into places where couples can officially tie the knot.
The move follows the government’s decision to allow couples to get married anywhere across China, sparking a wave of “marriage tourism.” Local authorities are now competing to attract newlyweds with unique venues and creative ceremonies.
This strategy seems to be paying off — official data shows that the number of marriages rose by 22.5% in the third quarter of 2025, marking the first major increase after more than a decade of steady decline.
Cities like Nanjing and Beijing are leading the trend. In Nanjing, couples can exchange vows at the historic Confucius Temple, while in Beijing, sacred sites such as the Huguo Guanyin Temple offer spiritual settings for meaningful ceremonies. These picturesque and symbolic locations aim to make the marriage experience more personal and memorable.
Experts say this initiative reflects China’s growing efforts to strengthen family values and tackle its demographic challenges. With a rapidly aging population and fewer births recorded each year, the government hopes that making marriage more appealing will encourage young people to settle down and start families.
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By blending ancient traditions with modern trends, China’s marriage tourism plan represents a creative attempt to revive social interest in commitment and family life. As more couples embrace these scenic weddings, the initiative could play a key role in shaping the country’s future demographic and cultural landscape.
