A study conducted by the Italian restaurant chain Prezzo revealed that a significant number of Gen Z and Millennials experience ‘menu anxiety’ when dining out.
The research found that 34% of individuals aged 18 to 24 feel so anxious about choosing from the menu that they ask others to make their selections and communicate their orders to the waiter. Furthermore, 33% of those aged 25 to 34 base their food choices on what will look best on social media.
Also Read: Millennials and Gen-Z Outperform Boomers in Pakistani Intelligence
The survey delved into the dining preferences and concerns of young adults, uncovering that 32% of Millennials and Gen Z experience anxiety when placing orders. For 39.6% of 25 to 34-year-olds and 33.43% of 35 to 44-year-olds, the sheer number of menu items is a significant source of worry. Almost 23% of respondents stated that they would cancel restaurant plans if overwhelmed by the menu, while 38% of 18 to 24-year-olds avoid dining out unless they have thoroughly reviewed the menu in advance.
The study also highlighted that 21% of restaurant-goers prefer to have others order on their behalf, with higher instances among Gen Z and Millennials compared to Gen X and Baby Boomers.
Common causes of ‘menu anxiety’ include concerns about the cost of the meal (23%), not finding appealing options (17%), and the fear of regretting the order (12%).
To alleviate stress, 50% of respondents check the menu before visiting a restaurant, and 30% avoid dining out unless they have already browsed the menu in advance.
