Actor and producer Fahad Mustafa has appealed to Punjab Minister Marriyum Aurangzeb to review the current operating hours of malls and cinemas. The request comes at a time when the local film industry is working to attract audiences and improve box office performance.
Taking to Instagram, Fahad Mustafa shared an image of a formal application addressed to the Punjab minister. In the letter, he requested authorities to reconsider the early closing hours imposed on malls and cinemas. He explained that the current schedule is affecting newly released films that depend heavily on audience turnout during peak viewing hours.
According to the application, shorter operating hours are limiting opportunities for moviegoers to visit cinemas. This situation is having a direct impact on ticket sales and overall film revenue. The actor stressed that the cinema industry relies on evening and late-night screenings to generate a significant portion of its earnings.
Fahad Mustafa further noted that extending cinema timings by a reasonable margin could help improve business for both exhibitors and distributors. He stated that even a small adjustment in operating hours could benefit the entire film industry.
In his message, the actor emphasized that filmmakers, cinema owners, distributors, and audiences would all welcome such a change. He expressed hope that the government would consider the concerns of stakeholders connected to the entertainment sector.
The request has gained attention on social media. Many users voiced support for the proposal and urged authorities to review the existing restrictions. Several comments also tagged Marriyum Aurangzeb, asking her to address the matter.
Supporters argued that cinemas require flexible operating hours to maximize attendance. Some social media users also suggested that broader restrictions should be reassessed to support economic activity and public convenience.
The discussion comes as Pakistan’s film industry continues efforts to strengthen local cinema. Industry stakeholders have repeatedly highlighted the importance of audience access and favorable operating conditions for the success of local productions.
Recent film releases have generated interest among viewers, but industry representatives believe additional support measures could further improve results. The issue of cinema timings has become a key topic among filmmakers and exhibitors seeking higher attendance rates.
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For now, industry observers are waiting to see whether the Punjab government responds to the request. The appeal by Fahad Mustafa has sparked a wider conversation about the challenges facing cinemas and the steps needed to support Pakistan’s entertainment sector.
