The U.S. Grand Prix in Austin took an unexpected turn when Pirelli, the official tire supplier for Formula 1, withdrew its much-anticipated “Heroo” trophies from the podium ceremony. The decision came after concerns were raised about design similarities to the popular Bearbrick collectible sculptures. Despite having promoted these innovative trophies ahead of the race, Pirelli opted for a last-minute replacement after being informed of the potential likeness.
Race winners Charles Leclerc, Carlos Sainz, and Max Verstappen did not receive the original carbon-fiber trophies designed by Italian artist Matteo Macchiavelli. Instead, they were presented with alternative awards, including miniature tires and a metallic tube-shaped trophy brought in from one of Pirelli’s U.S. offices.
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A Pirelli spokesperson confirmed the decision to Motorsport.com, stating, “After discussing with the race promoter and informing the FIA, we chose to replace the trophies.” This last-minute change has sparked discussions among fans and critics, particularly since Pirelli had previously showcased the original trophies on the grid before the race. The collectibles associated with the “Heroo” trophies were also meant for public sale, which likely contributed to the design concerns.
Following the race, Pirelli removed all promotional materials related to the trophies from its press site, highlighting the critical importance of intellectual property in high-profile sporting events. The swift action taken by Pirelli aims to avoid any potential legal complications that could arise from the design similarities.
