Google’s year-end trends reveal the most-searched topics and people in the UK and US, offering a fascinating glimpse into 2024’s major events and curiosities.
UK Highlights: From Euro 2024 to Oasis
The UK’s top searches revolved around:
- Euro 2024 Final: A highlight in sports.
- Liam Payne’s Death: The tragic news deeply resonated with fans.
- Jay Slater’s Disappearance: The Tenerife case drew widespread attention.
- Oasis Reunion: Speculation about the band’s comeback dominated music searches.
- Princess of Wales: Kate Middleton’s absence from royal duties fueled conspiracy theories, making her the UK’s most-searched person.
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Other notable mentions include Beetlejuice Beetlejuice, Dune: Part Two, and Olympic champion Imane Khelif.
US Highlights: Presidential Elections and Pop Culture
The US leaned heavily toward politics, with the Presidential Election leading searches. Donald Trump and Kamala Harris were the most Googled political figures.
- Katt Williams: His podcast controversy captured attention.
- Usher: His Super Bowl performance and Vegas residency skyrocketed his searches.
- “Burnt Toast Theory”: A quirky life metaphor went viral.
- Gen Alpha Slang: Terms like “sigma” sparked curiosity among older generations.
Entertainment also shone with Jacob Elordi (Priscilla) and Jeremy Allen White (The Bear) among the most-searched stars.
Global Takeaway
From nostalgic reunions to viral theories, 2024’s Google searches reflect a blend of serious and lighthearted interests, shaping the year’s digital landscape.
