Vintage fashion is making a major comeback—driven by Gen Z’s love for uniqueness, better quality, and eco-conscious choices.
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Young shoppers are turning to second-hand clothes not just for style, but for values. Online platforms have turned vintage shopping into a global treasure hunt, with terms like “pre-loved” replacing “second-hand” to reflect its elevated image.
Fashion experts say Gen Z is rejecting fast fashion’s mass trends in favor of self-expression and sustainability. But with high demand, vintage prices are also rising—sometimes even surpassing new items.
