The Punjab government has appointed renowned Pakistani actress, model, and TV host Iffat Omar as its new cultural adviser. Tasked with revitalizing the province’s cultural landscape, she is now actively working from her newly assigned office at the Alhamra Cultural Complex in Lahore.
In her new role, Iffat Omar is responsible for planning and promoting cultural initiatives and preserving Punjab’s traditional art forms.
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Her appointment has been met with optimism from various sectors, with many hopeful that her artistic background and progressive vision will enrich Punjab’s cultural revival.
A longtime supporter of the Pakistan Muslim League-Nawaz (PML-N), Iffat Omar has remained vocal about her political stance even during previous administrations.
With a career that began in the late 1980s as a top-tier fashion model, she gained acclaim in television through notable roles, such as her powerful performance in Mohabbat Aag Si. Outside of the entertainment world, she is also recognized for her social activism, especially her advocacy for women’s rights and social justice.
