Bollywood superstar Deepika Padukone has found herself at the center of an online debate after her recent appearance in an advertisement for Experience Abu Dhabi alongside actor Ranveer Singh. The actress faced criticism from some social media users for wearing what they referred to as a “hijab.”
However, fashion experts and fans were quick to clarify that Deepika Padukone was actually wearing an abaya — a traditional Middle Eastern garment that covers the body while leaving the face and hands visible. Unlike a hijab, which primarily covers the hair and neck, an abaya is a loose outer robe worn by many women in Arab countries.
The promotional video showcased the couple exploring Abu Dhabi’s attractions, enjoying its cultural sites, and highlighting the city’s modern yet traditional lifestyle. Despite the ad’s elegant theme, a section of the internet misinterpreted Deepika’s outfit, sparking unnecessary controversy.
Deepika Padukone recently became the regional brand ambassador for Abu Dhabi Tourism, a major milestone in her international career. Her collaboration aims to promote Abu Dhabi as a global travel destination for South Asian audiences, focusing on its rich culture and luxury experiences.
While some netizens praised her for embracing local customs and representing Indian talent on a global platform, others criticized the wardrobe choice without understanding its cultural context. The actress has not responded publicly to the criticism.
Marketing analysts believe the controversy may actually benefit the campaign by drawing more attention to Abu Dhabi’s tourism efforts and Deepika’s growing global influence.
Deepika Padukone continues to maintain her status as one of India’s most influential celebrities, balancing her Bollywood career with international endorsements and humanitarian initiatives.
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