OMODA & JAECOO, a newcomer in the automotive industry, has made a remarkable impact in the UK. In just 17 months, the newcomer has climbed to the Top 8 automotive brands in the competitive UK market, reflecting strong consumer confidence and innovative design.
In January 2026, the JAECOO 7 model delivered 3,842 unit sales, earning second place in overall UK vehicle sales. This newcomer outperformed established names like Ford Puma, Nissan Qashqai, and Volkswagen Tiguan. The brand also surpassed other new entrants, such as the BYD Seal U, signaling its rapid acceptance by UK buyers.
OMODA & JAECOO recorded total monthly sales of 6,550 units, placing it 8th in overall UK brand rankings. The newcomer now leads Chinese automotive brands in the UK, outpacing MG and BYD, while competing strongly with several Japanese and South Korean manufacturers.
Since its UK launch in September 2024, this newcomer brand has shown extraordinary momentum. By September 2025, monthly sales crossed the 10,000-unit mark, and in October, OMODA & JAECOO became the top Chinese brand in the UK. Full-year 2025 sales reached 48,087 units, giving the brand a 2.38% market share ahead of global names like Tesla and MINI.
Industry experts note that OMODA & JAECOO’s rise is unusually fast. While brands like Kia and MG took decades to achieve similar market penetration, this newcomer reached mainstream status in under two years.
OMODA focuses on crossover design and smart technology, while JAECOO emphasizes hybrid and off-road capability. Their combined strategy demonstrates that the newcomer is built for global standards and long-term growth.
The UK market, known for demanding buyers and strict regulations, has validated OMODA & JAECOO’s approach. The newcomer’s success highlights trust in quality, design, and technology, signaling a new chapter for automotive competition in one of the world’s toughest markets.
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