FIFA’s Instagram platform marked football icon Messi’s birthday with Arif Lohar’s song ‘Aa’, a tribute also highlighted by the folk singer on his Instagram status.
Arif Lohar, son of the legendary Punjabi folk singer Alam Lohar, continues his father’s musical heritage by revitalizing traditional Punjabi singing, often incorporating instruments like the chimta (tongs) or tambourine sword.
Read more: Arif Lohar’s Song Highlighted on FIFA World Cup’s Instagram
His efforts aim to preserve and promote the rich cultural legacy of Punjabi music, which his father transformed in the latter part of the 20th century.
The use of Arif Lohar’s music by FIFA underscores the global reach and appreciation of Punjabi folk music, blending traditional sounds with modern celebrations of sporting icons like Messi, resonating across diverse audiences familiar with both football and cultural musical traditions.
