As 2024 kicked off, Dua Lipa made a striking appearance on the cover of Rolling Stone, sporting vibrant cherry cola hair—a bold trend that quickly gained momentum. Inspired by Shakira’s iconic red mane from her 1999 MTV Unplugged performance, this sultry hue blends deep blacks with hints of red, burgundy, and violet undertones, captivating trendsetters on social media platforms like TikTok.
While cherry cola hair isn’t entirely new, its resurgence last year and continued popularity in 2024 demonstrate its timeless appeal. Celebrities like Megan Thee Stallion and Keke Palmer have embraced this trend on the red carpet, solidifying its status as a must-have look.
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Dua Lipa’s debut of her red hair era on Instagram marked a significant shift in the beauty landscape, setting the stage for her upcoming album release. Zendaya further cemented the trend’s status by rocking cherry cola locks at the Fendi Haute Couture Spring/Summer 2024 runway show in Paris, showcasing deep red mauve and pinot noir tones.
In 2023, Pakistani celebrities also embraced the trend, with Aima Baig making a stunning return to Instagram flaunting her cherry cola hair. This color trend stands out for its rich, dramatic tones, offering a refreshing departure from the usual spring and summer hair color fare.
Notably, Katrina Kaif’s transformation into a fiery redhead at the 68th Cannes Film Festival for the film “Fitoor” marked a significant moment in cherry cola hair’s resurgence. Directed by Abhishek Kapoor, the film saw Katrina parting ways with her signature brunette locks under the expertise of renowned hair expert Daniel Galvin, aligning perfectly with the ’90s fashion revival.