Pakistan’s digital entertainment industry celebrated a major milestone as the country’s first-ever Pakistan Influencer Awards brought together prominent social media creators, actors, musicians and entertainment personalities at Karachi’s Expo Centre on Saturday, November 7.
The inaugural ceremony recognised achievements across more than 30 categories, highlighting the growing contribution of digital creators to Pakistan’s entertainment and online media landscape.
Actor and television host Fahad Mustafa and singer Hasan Raheem were among the prominent personalities recognised during the event. Several popular social media stars, including Aroob Jatoi, Romaisa Khan, Ducky Bhai and Shoaib Akhtar, also featured among the winners.
The awards covered different areas of digital content creation, including Instagram, TikTok, YouTube, music, technology, fashion, lifestyle and sports.
The event was organised to provide a dedicated platform for recognising Pakistani creators and their influence on audiences across digital platforms.
According to chief curator Talha Aslam, the selection process combined digital performance data, expert jury assessments and public participation. Organisers also revealed that the awards received approximately four million public votes within 15 days. <Cite refs={[“turn365491view0″,”turn414420search2”]}/>
The ceremony attracted personalities from Pakistan’s entertainment, fashion and digital industries. Fashion designer Hassan Sheheryar Yasin (HSY), actor Rabab Hashim, entertainer Dino Ali and comedian Faiza Saleem were among the names associated with the hosting and presentation of the event.
Chief curator Talha Aslam said the initiative aims to establish an annual platform that recognises meaningful contributions to Pakistan’s growing creator economy.
Salman Iqbal, head of the ARY Group, also highlighted the increasing connection between traditional entertainment and digital media. He emphasised the importance of recognising content creators through credible industry standards.
The event was organised by the Pakistan Influencer Awards team, with English Biscuit Manufacturers (EBM) as the title partner and ARY Digital Network as the presenting media and streaming partner. <Cite refs={[“turn365491view0″,”turn414420search8”]}/>
According to the published winners list, the following creators and personalities received recognition across different categories.
| Award Category | Winner |
|---|---|
| Instagram Creator of the Year (Female) | Aroob Jatoi |
| Instagram Creator of the Year (Male) | Hassan Asghar |
| TikTok Creator of the Year (Female) | Romaisa Khan |
| TikTok Creator of the Year (Male) | Zulqarnain Sikandar |
| YouTube Creator of the Year (Female) | DHA Wali Maid |
| YouTube Creator of the Year (Male) | Sharum ki Sketchbook |
| Music | Maanu and Hasan Raheem |
| Celebrity Content Creator (Male) | Fahad Mustafa |
| Celebrity Content Creator (Female) | Aiman Khan |
| Couple Creator | Ducky Bhai and Aroob Jatoi |
| Sports Celebrity | Shoaib Akhtar |
| Tech | Imran Dina and Taha Bhatti |
| Fashion (TikTok) | Areeka Haq |
| Social Impact | Mr and Mrs Yellow |
The awards also highlighted the diversity of Pakistan’s digital creator community, bringing together personalities working in entertainment, technology, fashion, music and social causes.
Ducky Bhai and Aroob Jatoi’s recognition in the Couple Creator category was among the notable moments for social media audiences. Similarly, Shoaib Akhtar’s recognition highlighted the growing overlap between sports personalities and digital content creation.
The inaugural Pakistan Influencer Awards represent an important development for the country’s creator economy. As YouTube, Instagram and TikTok continue to attract audiences, digital personalities are increasingly becoming an influential part of Pakistan’s media and entertainment industry.
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The organisers hope to continue the initiative in future editions and establish a recognised platform for celebrating creativity, audience engagement and meaningful digital influence.
