Indian rapper Hanumankind, real name Sooraj Cherukat, has made a powerful return with his latest single, Run It Up. The track, produced by Kalmi and directed by Bijoy Shetty, follows the success of his 2024 hit Big Dawgs, bringing a fresh mix of hip-hop and traditional Indian sounds.
Run It Up stands out with its fusion of rapid-fire rap and Kerala’s cultural rhythms, particularly the chenda, a traditional percussion instrument. Hanumankind’s lyrics highlight ambition, resilience, and pride in his heritage, delivering impactful lines like, “We dealing with things you ain’t seen before / We feeling the weight of our ancestors.” The song’s energy builds up with hard-hitting verses and a chorus that slows down momentarily before resuming its high-paced rhythm.
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The music video is a visual tribute to South India’s rich traditions, featuring martial arts like Kalaripayattu, as well as classical dance forms such as Theyyam and Kathakali. Elements like Garudan Thookkam and Chenda Melam further enhance the video’s cultural depth, making it a striking blend of modern rap with historical artistry.
With Run It Up, Hanumankind showcases his ability to merge contemporary hip-hop with deep-rooted Indian influences, proving that his music transcends borders. The track has been met with praise for its innovative production and cultural storytelling, cementing his place in the evolving desi rap scene.
