Pakistan’s top TikTok star, Jannat Mirza, has shared why she prioritizes social media over traditional cinema. After her film debut in Syed Noor’s Tere Bajre Di Rakhi underperformed, Mirza shifted her focus to TikTok and modeling, citing changing youth preferences.
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“Young people today prefer scrolling TikTok at home, where they can watch me anytime,” said Mirza, highlighting cinema’s declining appeal among younger audiences due to high ticket costs and the convenience of smartphones.
Her comments underline the rise of platforms like TikTok, reshaping how entertainment is consumed.
