Canadian singer Justin Bieber showed his support for wife Hailey Bieber after her skincare brand Rhode was acquired by cosmetics company e.l.f. Beauty in a deal reportedly worth $1 billion.
Hailey, 28, shared the news on Instagram, announcing her new roles as Chief Creative Officer and Head of Innovation at Rhode, while also becoming a strategic advisor for e.l.f. Beauty. In a quiet yet meaningful show of solidarity, Justin, 31, reposted her announcement without adding a caption, a gesture widely viewed as proud and supportive.
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Hailey acknowledged the post with a red heart and teary-eyed emoji. Meanwhile, fans responded with humor to Justin’s decision not to add a caption, referencing past backlash he faced over his public remarks about Hailey’s career. Comments ranged from playful jabs to suggestions that he was avoiding controversy.
Later, Justin posted a second, more personal photo — cuddling Hailey and kissing her cheek — which fans interpreted as another subtle show of love and encouragement.
The acquisition marks a major step forward in Hailey’s business journey. Since launching in 2022, Rhode has gained a strong following for its clean, minimalist skincare products. Industry analysts believe that the deal will strengthen e.l.f. Beauty’s market position while allowing Rhode to retain its signature aesthetic and innovative edge.
