Easypaisa, the top digital financial services platform in Pakistan, has launched “Live easy,” a novel campaign that aims to highlight some of the many ways that users can use easypaisa to make their lives easier and more convenient and simplify financial matters. Easypaisa has a long-standing commitment to offering convenience and dependability to millions of Pakistanis.
The “Live easy” advertisement encourages easypaisa users to adopt a cashless, hassle-free, and laid-back way of living while taking use of their extra time. The platform gives consumers the priceless gift of time, which they may use whatever they like while enjoying financial freedom, by providing more than 250+ use cases, including payments & savings, lending, platform services, and much more. Easypaisa has over 12 million active monthly users and is still growing, making it the service of choice for the general public.
According to Rifah Qadri, Head of Marketing & Corporate Communications, “This campaign focuses on highlighting how easypaisa smoothly fits into people’s life, fostering a society where people have more free time because easypaisa effortlessly takes care of their financial needs. The brand’s new slogan, “live easy,” expresses our commitment to integrating into our clients’ daily lives by putting an emphasis on comfort and a stress-free experience. By using this phrase, we hope to influence how people view us and the relationships we develop with our clients.
In order to reach a large audience, the “Live easy” campaign uses a variety of media platforms. It emphasizes the benefits and features that distinguish easypaisa from rivals and reinforce its hegemony as a one-window platform.
Easypaisa continues to place a high priority on simplicity of use and security, which has helped it seize a commanding portion of Pakistan’s digital financial services market. The platform is positioned as a reliable partner for both consumers and businesses thanks to its wide network of agents, merchants, and customers as well as its dedication to quick and safe transactions.
Easypaisa remains committed to innovation, introducing new use cases, features, packages, and discounts while ensuring the highest level of security and convenience when conducting financial transactions, reducing the need to physically visit a bank branch. This is happening as Pakistan’s digital banking market continues to expand, particularly in urban areas.