According to Muhammad Idrees, Chief Commercial Officer at Engro Polymer & Chemicals Limited (EPCL), significant investments to increase and optimize domestic PVC production have given Pakistan the chance to make $300 million through the export of excess volumes and goods.
Pakistan now consumes 1.2 kilogram of PVC per person, compared to 6.1 kg worldwide. In the upcoming years, rising per capita income, expanding urbanization, and strong local manufacturing will be the main drivers of growth in the nation’s per capita consumption. EPCL is aggressively pushing a range of standardized, high-quality PVC goods through different consumer interaction and market development efforts, such as a retail location called Think PVC.
Mahmood Siddiqui, the business’s vice president of manufacturing, stated at a media conference that “the company has invested over $188 million in Plant expansion and other improvement projects for improved efficiency, dependability, and diversification of operations since 2015. The capacity of EPCL’s PVC was increased in 2021 to 295,000 tons annually, which is adequate to meet both domestic demand and export goals.
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Idrees stated, “The business is working with TDAP to investigate international markets for export of downstream PVC goods with value-added. The firm sold surplus goods worth USD 48 million to Turkey and Middle Eastern markets over the previous two years, and import substitution of around $300 million made a substantial contribution to the resolution of Pakistan’s balance of payments issue.
By standardizing and enhancing the quality of final products, the downstream PVC industry can fully utilize its spare capacity and contribute to $300 million in important foreign exchange earnings.
The company’s 2030 aim is to become an internationally competitive PVC producer, putting an emphasis on exports and raising domestic PVC usage per capita to global levels. The company is aiming to promote PVC as the “Material of Choice” as part of its business strategy, with a focus on value-added goods.
