Pakistan Telecommunication Company Limited (PTCL) Group, the country’s largest telecommunications and ICT services provider, has announced a strategic partnership with Mercantile, Apple’s authorised distributor and service provider in Pakistan. The collaboration will enable PTCL Group to offer Apple’s complete product range to enterprise customers across the country.
The agreement was formally signed during GITEX Global 2025 in Dubai by Asif Ahmad, Group Chief Business Solutions Officer at PTCL & Ufone 4G, and Nauman Durrani, CEO Pakistan and SVP Sage – Mercantile. The signing ceremony was also attended by Hatem Bamatraf, President and Group CEO of PTCL, along with senior executives from both organisations.
Expanding Access to Apple Technology
Through this partnership, PTCL Group and Mercantile will work together to expand access to Apple’s technology solutions while providing enterprise clients with enhanced after-sales support and nationwide availability. The collaboration also aims to strengthen marketing and sales efforts through joint initiatives and campaigns, promoting innovation in Pakistan’s corporate technology ecosystem.
Introducing Device as a Service (DaaS)
The partnership will introduce innovative financing options through the Device as a Service (DaaS) model. This framework will allow businesses to equip their teams with Apple devices without heavy upfront investments, making enterprise mobility more flexible, scalable, and cost-efficient.
Asif Ahmad highlighted that the partnership reflects PTCL Group’s commitment to driving digital transformation in Pakistan. “We aim to enhance access to Apple’s cutting-edge technology while making business operations smarter and financially sustainable,” he said.
Boosting Pakistan’s Digital Transformation
Nauman Durrani from Mercantile expressed confidence that the partnership will accelerate the digitisation of Pakistan’s enterprise sector. “Apple’s products represent innovation and trust. By leveraging PTCL Group’s network, we can bring these solutions to businesses nationwide,” he said.
The collaboration combines global technology leadership with local delivery expertise, supporting Pakistan’s journey toward a more connected, efficient, and digitally empowered economy.
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